Multi-Channel Marketing

BMW of North America desired a way to consolidate and integrate existing independent programs targeted at Customer loyalty.

CCG was called upon to develop a powerful, flexible system capable of delivering highly personalized and relevant web pages, product, personalized e-mail and print; and targeted, focused, direct mail marketing.

• A system was developed to handle and manipulate multiple complex data structures, provide rapid application development and quick changeover of imagery, copy and the unique consumer offer.
• The web infrastructure delivered a highly personalized, relevant, and consistent consumer experience.
• CCG’s Data Management Team provided direction and consulting to BMW and their data provider to drive as much relevance into the program as possible.
• Real-time detailed reporting and metrics were provided through Executive web-based dashboards, so Marketing could respond quickly by adjusting, removing, or updating offers as needed.
• Detailed real-time reporting was provided by offer type, by Dealer, by vehicle type, and by owner demographic.