After an exhaustive review, Macy’s Agency selected CCG to implement its new online marketplace. The Marketplace acts as both a one stop shop for those in charge of coordinating MM6 Events as well as provide administrative access to the Recognition Coordinators. The Marketplace is used by Event Planners to browse, order and track premiums & collateral for their individual event(s). Users are able to customize materials and edit and proof online before submitting orders via an easy to use interface.
CCG Driven Results & Metrics:
- Real-time print on demand & personalization with online proofing for users
- Supply chain management of premiums & promotional item strategy, sourcing, stocking & distribution
- Scaled B2B eCommerce portal for Macy’s store managers
- Low printed inventory footprint through VDP on demand technology